A brand new tire manufacturer coming to market with a wide range of off-road capabilities for the most adventurous

Although I never recommend being too creative with the language, the name of the company was already in place. For some reason, they went with the letter K on TRACTION and the letter Y on the word TIRES. When you deal with risk-taking clients, you can follow their lead and create your own typography for their logotype.

Check out the result and compare it with some of the most popular tire brands.